I spent years inside the industry.
Now I work for you.
I built my career in CPG brand marketing — the world of consumer packaged goods, where products are designed, positioned, and sold to families like yours. I know how the sausage is made. I know what "natural" actually means on a label (often: very little), and which certifications carry real weight versus which ones are marketing window dressing.
When I became a mom, I couldn't un-know what I knew. So I left my corporate job to do something about it — and Little Green List is the resource I wish had existed when I started this journey.
Every product on this site is hand-picked by me. Not sponsored, not auto-generated. I cross-reference each one against the leading third-party certifications, ingredient databases, and non-toxic criteria — and I revisit the list regularly so it never goes stale.